Company profile

Company Profile

“Transit New Zealand is a world leader in the use of asset management for guiding road investment decisions” – U.S. Department of Transportation

The founders of Trifecta became convinced two years ago that New Zealand engineers are in fact world leaders when it comes to asset management expertise. As a result, we located our startup operations into New Zealand, in order to learn from that expertise, and to understand how software could better serve that expertise. We are using the latest in Rich Internet Application tools and other disruptive technologies to build the asset management software that we hope can do justice to that expertise, and we intend to showcase New Zealand asset management expertise to the world market.

– Clark Easter – CEO/Founder
Santa Barbara, CA

Key Personnel

Clark Easter (CEO, Founder)

Mr. Easter has been a leader in software and online businesses since 1989, successfully founding and/or backing several companies in the online data, health, and educational areas. He has demonstrated in each of these multiple business sectors a natural ability to clearly identify and articulate needed business process unique to that sector, and then to successfully mirror it in his resultant software designs in ways that set new industry standards.

One of his core areas of expertise has been in the automation of time based business processes, especially those with associated paperwork, embedded legal requirements, and outcomes data. He holds patents for his work in designing software that enabled the better management of the required individualized instructional paths for children with disabilities. He has also been at the forefront of designing software to support data driven outcomes in both education and in disease management. He holds a BA degree from Harvard University and a MA from the University of Santa Monica. He was a 2003 Ernst & Young Entrepreneur of the Year Finalist.

Adelle Demko (COO)

Ms. Demko, an experienced executive, has also been an advisor to management and boards, an investment banker, a consultant, a founder of a company, a partner of an equity buyout fund and a corporate attorney. She has held positions with Xerox, Maps.com, UC Wireless, Balance Bar, Wedbush Morgan, Earthshell and Amerace.

Ms. Demko received an MBA from Yale University School of Management, a J.D. from Duke Law School and a B.A. from the University of Western Ontario.